I have started up a new managed account company called Forex-Factors (Top traders | Seperately managed accounts | Forex pros | PAMM Account | Strategy trader) Iíve spent several years hands off and hands on with some other managed account companies, suffered some bad experiences and learned from rogues how not to do it.
I have noticed that if several managed accounts are offered, the number of investors likely to be attracted will be in direct proportion to the level of risk and performance on each account. So a crazily aggressive account will attract many, whilst a conservative one will attract few. Performance, performance, performance, is all that matters, or so it seems (performance being equated with ROI).
So perhaps it is perverse to take a slightly different approach, that of treating the preservation of clientsí capital as the paramount concern, and that the performance to be sought is a matter of risk and reward properly balanced, not merely reward alone.
By focussing this way, I hope to be able to offer help to the very many people, perhaps largely unacquainted with forex, who are fearful of it. To those that are having to wonder how to make ends meet in the future, the attraction of forex over stocks and bonds is obvious, but there is a multitude of lying predators in the forex jungle, and my objective is to reach potential clients before the predators do. It is not going to be easy without pushing the usual hype, so well known to those of us that are familiar enough with the world of forex to put straight in the trash without a second glance.
There is nothing particularly difficult about running managed accounts, provided the company has traders as good as mine. The difficulty is that the field is very crowded, and the SEO needed to bring a website within the first few search pages is either time-consuming or expensive or both.
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Thread: Forex for the Frightened
06-21-2012, 04:43 AM #1
Forex for the Frightened
06-25-2012, 06:56 PM #2
Building a reputation and getting good SEO takes time.
Personally, I vote for working on reputation first. Get that and a certain amount of natural SEO will follow all by itself.
Show real trading results, not just a graph or table claiming a certain number of pips or a certain percentage of profits.
Make sure that all policies are clearly, concisely, and unambiguously laid out on the website. Vague statements lure in newbies. Clear policies of risk management will draw the attention of real investors.
07-18-2012, 09:15 AM #3
I have found Pharaoh's advice very helpful, and have made a few amendments to Forex-Factors.com so that it is more clear, concise and unambiguous than it was to start with. The SEO aspect is pretty vital though - it's very difficult to build a reputation unless people can actually find the website, and "forex managed accounts" is an incredibly congested search term. But what other words would a searcher put into google? I seem so far to be building a reputation for honesty, but that's about all so far.