Common methods used by scammers
The three billion dollar scams used methods commonly employed by typical large scale Ponzi schemes. Firstly, criminals prey on two inherent human flaws, greed, and lust for “easy” money.
For example, Bitconnect managed to keep new investors coming on board because it promised a
rate of return of 0.25% per day.
While this promise might look surreal, it is also true that investors like “passive incomes” that reward with a high return on equity. Many did join and became affiliates of Bitconnect.
Ordinarily, a potential investor must conduct a due diligence exercise and the necessary research before committing to investing.
So while it may seem logical to invest in something that one understands, the reality is scammers count on people not doing any research.
Scammers know that the promise of a “significant return” is enough to attract hordes of new investors. Logic is usually sacrificed.
In-person meetups and crypto education campaigns
Meanwhile, the Plus Token scam, which also used similar tactics to seduce millions of unsuspecting investors, went a step further.
According to a report by Chainalysis, the scam’s ringleaders went the extra mile in their efforts to portray the scam as a legitimate investment business.
For example, Plus Token hosted several in-person meet-ups educating attendees on the company and cryptocurrency as a whole. It also took out ads in supermarkets and other physical spaces.
The Plus Token app itself was another marketing channel.
Perhaps the most brazen act by one member of the Plus Token team has to be the use of
photos that feature Prince Charles of England, to bolster the public perception of the scam.
The use of prominent figures is indeed a growing tactic used by other scammers to woo new investors. The recent Twitter donation
scam used a tactic known as trust trading to steal funds from unsuspecting individuals.
Supporting the notion that scammers prey on the lure of “high returns and zero risks” is Dmytro Volkov, CTO at
CEX.io.
The lure of exceptionally high returns is enough to make investors ignore any negative reports about an investment opportunity they may have heard. In fact, it matters little that the organization in question has been flagged by regulators. As long as it promises big, investors will not be concerned.
Volkov gives an example of Onecoin which appears to be active despite the high profile arrests and court cases that made global headlines.
“Sometimes people even take risks deliberately, despite realizing that there is a danger of dealing with scammers. This is because the potential profit, as they see it, is worth it,” Volkov points out.
Aggressive recruitment of new affiliates
Multilevel marketing (MLM) is another strategy that is common with the three giant Ponzi schemes.
Marketers will shill the business opportunity and aggressively recruit new affiliates. Lies and misrepresentations are employed to entice investors to join. Social media channels are also used to recruit new affiliates.
Incoming affiliates are heavily encouraged to recruit soft targets like friends or family members.
That is how Aniekan Fyneface, crypto, and blockchain
blogger from Nigeria, joined an infamous Ponzi scheme. Fyneface says he lost all his investment when the MMM Ponzi scheme collapsed in Nigeria.
Fyneface explains that in times of economic recessions, Ponzi schemes such as MMM and Onecoin were seen as legitimate income sources by many Nigerians. This perhaps explains the high number of people that still join Ponzi scams in that country.
However, Fyneface is also convinced that greed is a factor.
Associating legitimate cryptos with scams
In the meantime, Fyneface reveals another tactic employed by MMM scammers to lure unsuspecting victims.
“It is important to note that as bad as MMM was in Nigeria, it gave me and many Nigerians our first exposure to bitcoin. People were able to provide help with not only the Nigeria Naira but they could this with bitcoin which is denominated in US dollars,” explains Fyneface.
Associating scams with financial innovations helps to mask any telltale signs that might give away the con. MMM’s association with bitcoin helped to keep the scam going much longer.
Unless investors start learning these common tactics there will be no shortage of new scam victims.
