Or you buy a graylabel. Or pay people who build it.It takes a high level of computer & technological skill and time to set up a scam site.
Then they market their scam to the billions of internet users to get those suckers who are easily duped into fast & easy money and/or those who are looking for love & sex with a pretty face.
Even with only 0.001% of their targets falling for their scam, that's still a lot of money and well worth their time & energy.
But true. Worth their engagement.