What does bullish and bearish mean in forex?

Solution
When the market makes a bullish move, this means it is moving upwards, and when it makes a bearish move, this means it is moving downwards. Bulls are usually people who have bought a certain currency pair or financial instrument (or those who expect it to go up), and bears are those who sold the instrument or expect it to go down.

The names come from the typical movements of a bull and a bear. A bull usually butts up his opponent whereas a bear smacks his victim down. In the same sense, bulls want to take the price up, and bears want to take the price down. The price eventually moves in the direction of the strongest of either one of those two sides.

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When talking about markets, a bull market is a market that is...
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Short-term traders are bullish because they're betting that some near-term events will happen in a favorable manner. For example, a trader may buy a stock the day before its quarterly earnings are released, hoping that the company will beat expectations.
 
A bull market is a financial market (whether it’s currencies, metals or commodities) where prices are rising or are expected to rise. General optimism, investor confidence and expectations of continuous strong uptrends characterize a bull market. These uptrends usually last for weeks, months, or even years, but can be as short as a few days, depending on the surrounding circumstances.

A bear market is the opposite of a bull market. This market condition is characterized by falling prices and a generally pessimistic outlook. Traders begin selling rather than buying as they try to get out of losing positions, and the onset is usually bad economic news or figures such as low employment. The onset of a bear market also has to do with psychology, as traders who believe something negative will happen before it’s happened take action by selling assets to avoid losses.
 
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