I wish it was that easy. Many people give up in frustration when their first post or two doesn't result in the money quickly being sent. I don't have the staff to try to contact each person who abandons a complaint thread.
If the company being complained about sends a representative in quickly to dispute the claim, then I can arrange for those clients to be contacted by email. In the limited number of cases like this, if the client won't reply, I can mark the complaint as abandoned, unsupported, or something similar.