When the market makes a bullish move, this means it is moving upwards, and when it makes a bearish move, this means it is moving downwards. Bulls are usually people who have bought a certain currency pair or financial instrument (or those who expect it to go up), and bears are those who sold the instrument or expect it to go down.
The names come from the typical movements of a bull and a bear. A bull usually butts up his opponent whereas a bear smacks his victim down. In the same sense, bulls want to take the price up, and bears want to take the price down. The price eventually moves in the direction of the strongest of either one of those two sides.
When talking about markets, a bull market is a market that is...
Few decent answers here already. Generally, bullish is price up and bearish price down. But their use can be misleading. You can have a bullish engulfing candle on say the 1hr chart but the trend still be bearish on the 4hr or daily and vice versa.
A single candlestick does not denote a bullish or bearish trend, numerous candlestick when observed together form a trend. Selecting a time frame depends completely on your trading technique. If you are are doing short term trades then small time frames work, but for long term trades you need to have a good idea of the ongoing trend using wider time frames.
Being long, or buying, is a bullish action for a trader to take. Put simply, being a bull or having a bullish attitude stems from a belief that an asset will rise in value. To say "he's bullish on gold," for example, means that he believes the price of gold will rise.
Being bearish is the exact opposite of being bullish—it's the belief that the price of an asset will fall. To say "he's bearish on stocks" means he believes the price of stocks will decline in value.